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Rivet

Revenue operations for B2B firms that sell through a sales team

Your pipeline runs every day. Your team closes.

We build and run the outbound system that finds your buyers, the CRM that holds every conversation, and the operations behind both. Agents do the work. A senior operator supervises it, and a person approves every step that matters.

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Your revenue lineYou approveAutomatedYour team

01 / 06

Marketing

Accounts found from licensed data and agreed buying signals

You approve the ICP and signal list

Systems built for

  • Roister
  • CodeNinjas

  • Built once, yours to keep

    A one-time build that keeps running after handover.

  • Accounts in your name

    Domains, inboxes, CRM records and copy stay yours.

  • A person approves

    Every template, and every message for 30 days.

  • 30-day handover

    Your team can run the system without us.

The problem isn't your team. It's the work between the tools.

Outbound runs when someone remembers it. Replies wait in an inbox. CRM records drift. An SDR and an ops hire fix these one at a time, and you pay for them before the first meeting arrives.

  • Outbound

    Outbound stops whenever the person running it is busy

  • Inbox

    Replies wait in an inbox nobody owns

  • CRM

    CRM records drift after the work is done

  • Follow-up

    Follow-up timing depends on individual habit

  • Reporting

    Pipeline reviews start with "let me check"

Three systems. Built once, yours to keep.

Each system covers part of your revenue line. We build it inside your own accounts, run it alongside your team, then hand it over. After that it keeps running on autopilot, so it's a one-time build, not a permanent retainer.

  • Built in your own accounts
  • Documented and handed over in 30 days
  • Keeps running after our contract ends
01 / 03One-time build

Pipeline generation

The right accounts, found and contacted every day, without hiring an SDR.

  1. Marketing
  2. Leads
  3. Sales
  4. Pipeline
  5. Revenue
  6. Retention

What we build

  • An ICP and buying-signal list agreed with you
  • Account research and enrichment from licensed data
  • Outbound sending set up in your own domains and inboxes
  • Campaigns drafted from your offer, voice and material

Where you decide

You approve the ICP, the signals and every new template.

After handover

Signals refresh and campaigns keep sending from your accounts.

Explore this systemDiscuss this system on a call
02 / 03One-time build

Sales and CRM system

Every reply handled, every deal recorded, and a CRM your team finally trusts.

  1. Marketing
  2. Leads
  3. Sales
  4. Pipeline
  5. Revenue
  6. Retention

What we build

  • Reply triage that routes interested buyers to your closer
  • Lead qualification against your ICP
  • CRM clean-up: duplicates, owners and trusted pipeline fields
  • Lead routing and automatic record updates

Where you decide

A person handles sensitive replies. Your team owns every sales decision.

After handover

Replies are sorted and CRM records stay current, automatically.

Explore this systemDiscuss this system on a call
03 / 03One-time build

Revenue operations

Follow-up, reactivation and reporting on schedule, so won and lost deals keep paying back.

  1. Marketing
  2. Leads
  3. Sales
  4. Pipeline
  5. Revenue
  6. Retention

What we build

  • Follow-up sequences with a named review point
  • Lost-deal and past-customer reactivation
  • Sales-to-delivery handoffs
  • A weekly next-step report

Where you decide

Your team takes the meetings and closes.

After handover

Follow-ups, reactivation and reports keep going after handover.

Explore this systemDiscuss this system on a call

Build it once. Keep it running. Hand it over.

Diagnose, build, run. Each step ends with something in writing.

A senior operator supervises the agents, with specialist teams for outbound, Meta and CRM work.

  1. 1

    Diagnose

    A 30-minute review of your pipeline.

    You get: A written map of where it breaks and which part we'd fix first.

  2. 2

    Build

    A fixed-scope setup in your accounts: data, targeting, sending, reply handling and CRM records.

    You get: You see the scope in writing before work starts.

  3. 3

    Run

    Agents do the daily work. A named operator reviews it with you every week, and a person approves what matters.

    You get: A weekly report on what moved, what was approved and what's next.

  4. 4

    Hand over

    A 30-day handover with documentation for everything we built.

    You get: Your team can run the system without us.

Wired into the tools you already use.

Each system is built from tools licensed in your name and connected so data moves on its own. Pick a system to see how it's wired.

Licensed data is enriched, checked against your ICP and turned into approved campaigns.

ApApolloAccount data
ClClayEnrichment
n8n8nOrchestration
CdClaudeResearch and drafts
InInstantlySending
HsHubSpotActivity log

Built and running, not described.

See all case studies
Pipeline generation

Roister

Built the outbound SDR agents, plus the lead generation and reply agents, behind a live sales operation.

Read the case study
  1. 1
    Lead generation
  2. 2
    Outbound
  3. 3
    Reply agents
  4. 4
    Live sales operation
Sales and CRM system

CodeNinjas

Built lead intake end to end for a Meta lead campaign: qualification, CRM integration and a central database update.

Read the case study
  1. 1Meta lead campaign
  2. 2Qualification
  3. 3CRM integration
  4. 4Database update
Pipeline generationLive, measuring

Our own outbound engine

We run the same system on ourselves. Results go here once they're measured.

Read the case study
  1. 1
    Target accounts
  2. 2
    Outbound
  3. 3
    Qualified replies

Your revenue line could be next.

A 30-minute review maps where your pipeline breaks and which system we'd build first.

Book a 30-minute review

The other ways to fix your pipeline, side by side.

Most teams weigh three options: hire, outsource to an agency, or build a system they own. Here's how they compare.

The other ways to fix your pipeline, side by side.
What you end up withHire in-houseOne person's timeTypical agencyAccess while you payRivetA connected system you own
Covers outbound, CRM and follow-upHire in-houseOne role, one partTypical agencyUsually outbound onlyRivetAll three, connected
Accounts, data and copyHire in-houseIn your accountsTypical agencyOften in theirsRivetAlways in yours
Quality controlHire in-houseDepends on the personTypical agencyDepends on the account managerRivetA person approves templates and sensitive replies
When it endsHire in-houseKnowledge leaves with themTypical agencyPipeline stopsRivetSystem keeps running after handover
Cost modelHire in-houseSalary and tools, ongoingTypical agencyMonthly retainerRivetOne-time build

Questions we hear on every first call.

Can't find your answer? Ask us directly on a 30-minute call.

Book a 30-minute review

A working revenue system built inside your own accounts: outbound, reply handling, CRM and follow-up, connected end to end. You also get documentation for every workflow and a 30-day handover, so your team can run it without us.

A one-time build. We scope it, build it, run it alongside your team and hand it over. If you'd like us to keep operating it afterwards we can, but the system doesn't depend on us to keep working.

It depends on which systems you need and the state of your CRM and data. We scope it together on a 30-minute call and confirm a fixed price in writing before any work starts. Tools are billed to your own accounts, so there's no markup.

B2B firms of roughly 10–50 people, with a named person who takes sales meetings and deals worth well over $10k. We aren't a fit for B2C, or for anyone expecting guaranteed revenue.

Your written scope includes the timeline. New domains and inboxes need a 2–4 week warm-up before sending starts, and we run that in parallel with the rest of the build.

Yes. The system finds the accounts, starts the conversations and books the meetings. Your team takes those meetings and closes the deals.

Not without a person seeing it first. You approve every new template before it sends, every message is reviewed for the first 30 days, and after that a weekly sample is checked. Any flagged message is pulled.

You do. Domains, inboxes, CRM records, campaign copy and the workflows we build all live in your accounts. Tools such as Clay and your sending platform are licensed to you directly.

The system keeps running in your accounts. Your team has the documentation and the walkthrough to adjust targeting, templates and reports on their own.

HubSpot and Pipedrive for CRM, Clay and Apollo for data, Instantly for sending, n8n or Make for automation, Claude or OpenAI for AI, and Slack for alerts. If you already run something else, we'll tell you on the call whether it fits.

We contact US recipients only. Every email has a working opt-out and a physical address, and unsubscribes are honoured within 24 hours. Our AI and data policy has the full detail.

Start with a 30-minute review.

We'll map where your pipeline breaks and tell you honestly whether we're the right fit.

Book the reviewSee how it works